African youth optimism rebounds in 2024, but challenges remain. New survey reveals insights on entrepreneurship, climate concerns, and Africa’s global role.

Discover the power of proactive brand risk management. Learn how to identify detractors, address weaknesses, and prepare for crises before they happen. Boost and blunt your way to a resilient brand reputation.

Discover how understanding true customer motivations can revolutionize your business strategy. PSB Insights reveals how their innovative conversational surveys uncovered surprising insights about dating app users, demonstrating the critical impact of customer drivers on product positioning and market strategy.

Learn how to ethically collaborate with communities in qualitative research, ensuring mutual benefit and impactful outcomes. Explore best practices for engagement and giving back.

As South Africa moves toward the upcoming election, the youth will be watching closely. Younger South African adults are increasingly concerned – but not yet pessimistic – about the future of their country. PSB Insights recently conducted a comprehensive study into the perceptions, aspirations, hopes, and dreams of South Africa’s youth on behalf of the Ichikowitz Family Foundation. This research, tracking trends since 2020, provides timely insight into the mindset of young South Africans as they prepare to cast their votes in the upcoming elections and mark 30 years since the end of Apartheid.

Want to know a dirty little secret from the market research industry? Most global studies are useless. The truth is, people from different countries and cultures perceive and respond to scales differently, and simply comparing them side-by-side is missing half the picture. PSB Insights solves for this by disrupting the very psychology of rating scale, eliminating biases and setting the stage for meaningful cross-country and within company comparisons.

Explore a B2B organization’s transformative journey to becoming a customer-led business. Learn how the organization used customer segmentation and how they operationalized that segmentation to better serve their customers.

If you aren’t transcreating your marketing, you’re on the road to being ignored, dismissed, or even canceled. Here are a few easy ways you can ensure your marketing is memorable, relevant, and inclusive.

Global market research consultancy PSB Insights has made a strategic move by appointing Christopher Frank as its new Chief Client Officer, signaling a bold step towards continued innovation and growth.

WASHINGTON, DC, April 8, 2024 – Global market research consultancy PSB Insights has appointed Colleen McCauley as Senior Vice President of Marketing. She will serve on PSB’s Executive Team, working directly with Dave Gordon, PSB’s Chief Executive Officer. With over a decade at PSB, McCauley brings a deep understanding of the company’s capabilities and first-hand

Washington, DC, January 11, 2024. PSB Insights, a global research-based consultancy, is thrilled to announce the appointment of Dr. Qi Jiang as its new Vice President of Advanced Analytics.

Online focus groups are revolutionizing market research by providing valuable insights and fostering inclusivity from the comfort of participants’ homes. This article explores the benefits, challenges, and potential of virtual platforms for businesses seeking a deeper understanding of consumer behavior and preferences.

PSB explores the evolution of artificial intelligence over the past year to highlight how social intelligence can track the life cycle of research topics that matter to you.

The pandemic impacted people’s lives in many ways and three years after the pandemic, one of the most lasting impacts continue to be greater access to workplace flexibility. How has access to workplace flexibility affected preferences of where people choose to work and live? PSB Insights, in collaboration with Fannie Mae, explored how housing preferences changed in an in-depth special topic report prepared earlier this year.

PSBInsights is proud to announce that we are now a member of Insights Association.

PSB, a global research-based consultancy that is part of BCW Group, announced today that Dave Gordon has assumed the role of Chief Executive Officer, succeeding Peter Horst, who will remain with the firm in a consultative role through his retirement at the end of this year. Gordon, who is based in Boston, will be responsible for leading PSB’s global business expansion through engagements with major corporate brands as well as, advocacy, government, political entities.

Generations offer a lens through which to view the world. Each generation has a “personality” and understanding them helps to inform better product/service development, advertising, messaging, and engagement. However, traditional definitions who is in what generation are too broad missing nuances on which brands can act.

PSB took a special look at Gen Z and created a targeted report focusing on this very compelling generation.

The COVID-19 pandemic and renewed calls for racial justice and representation have had a profound and game-changing impact on society. Amidst this change and disruption, PSB looks at how these events affected different generations in very different ways.

The portrayal of women in advertising has gone through a dramatic shift across the last 70 years. Join us for a review of how women’s roles have evolved, from being shown almost exclusively as homemakers, to more independent beings, to ‘gender defying’ and lead roles in campaigns. Using our AdLab copy testing system, we analyzed the impact of women and gender roles in several current ads – P&G, Nike, and Amazon.

Amidst the change and disruption of the pandemic and racial justice, brands are being forced to reconsider how they speak with consumers and are asking a new set of questions: Is the campaign appropriate given current events? Whether and how do we address these issues? PSB tested 30 ads to see how they align with evolving expectations for brands in our new reality.

The 2020 U.S. Election put a spotlight on the Hispanic vote, highlighting the reality that the Hispanic community is far from monolithic with great diversity in people, language, and heritage. As the lead research firm for the 2020 Census Communications Campaign, PSB spent several years immersed in exploring, talking with, researching, and better understanding an array of audiences in the U.S. – including various groups within the Hispanic world. Here we highlight the history of and distinctions, and some best practices for conducting research with Hispanic communities.

Ahead of the 2020 Presidential Election, PSB conducted an autopsy of political polling from the 2016 election to understand why and how the pollsters missed the mark so dramatically. We focused the analysis on polling techniques and improvements in 2018 poling to see what market researchers could learn and three key themes emerged from PSB’s research: manage expectations, sample size matters, and be representative in more than just a couple of ways.

Climate change has been called the biggest threat to our planet, yet more and more Americans are skeptical of its impact, or even its existence. Would simply changing the words we use have an impact in changing perceptions and driving action? PSB conducted research to understand this.

Donations may be down, but strong messaging and emotional appeal can help increase likelihood to donate

As OWL goes global for the 2020 season, with matches played at 52 Homestand Weekend events across North America, Europe, and Asia, PSB Research surveyed esports-aware Americans to better understand the consumers OWL will need to target in order to fill arenas and live up to high expectations.

The success equation for American business is changing. For years, the most important consumer input into the success equation was the consumer behavior of Baby Boomers. But at around the turn of the century, the equation shifted.

The rise of cannabis as a “legal” consumer product can be felt across the United States and Canada. From medical marijuana to recreational consumption, the taboo around cannabis is receding rapidly.

PSB joins youth-led non-profit to help register as many young voters as possible before the 2018 Midterm Elections. Ahead of 2020, we’re re-tooling and gearing up for a series of national town hall debates.

Leveraging qualitative best practices for a different purpose: to achieve more engaging, collaborative, impactful and, gasp! – FUN – meetings with colleagues and clients.

It’s free to download, social by design and the technology is novel and insanely cool. What’s surprising and far more interesting is that the app went nearly twice as viral this past week as it did two years ago.

PSB Research conducted an online survey of a representative sample of 1,000 adults nationwide from April 5-12, 2019. The survey tested the importance of a set of causes the United Nations has established as priorities for global development and the extent to which Americans believe it is the responsibility of corporations to address them.

PSB conducted an online survey of a representative sample of 200 Gen Z-age Americans (16-23 years of age) nationwide from March 19-20, 2019. The survey measured awareness of the college admissions bribery and cheating scandal, and reactions to it upon being presented with a basic primer of the story.

As the Senate readies its consideration of a new Supreme Court Justice, a new poll suggests high public interest in the Court and strong understanding of the Court’s influence on our society.

Our award-winning AdLab provides the data and predictive analysis to provide speed, deep insight and customization. Our research tools…

American Association of Political Consultants (AAPC) recognizes PSB with three “Gold” Pollies and more for exceptional work on behalf of NACS.