News

As OWL goes global for the 2020 season, with matches played at 52 Homestand Weekend events across North America, Europe, and Asia, PSB Research surveyed esports-aware Americans to better understand the consumers OWL will need to target in order to fill arenas and live up to high expectations.

PSB, a global research-based consultancy that is part of BCW Group, announced today that Peter Horst has joined the firm as Chief Executive Officer, effective January 6th. Horst will be based in Washington, D.C., and be responsible for building the PSB business globally across its Corporate, Political, Media and Entertainment practices.

October is traditionally a time for fiends, fears and frights. But move over Dracula – a new survey shows that more Americans find unanticipated expenses and losing internet access scarier than Halloween monsters.

As Halloween draws near, it’s no surprise that Americans have candy on the brain. But which ones? PSB Research, a full-service strategic consultancy, wanted to find out what candies Americans liked best, and how they pick their Halloween candy of choice.

The success equation for American business is changing. For years, the most important consumer input into the success equation was the consumer behavior of Baby Boomers. But at around the turn of the century, the equation shifted.

The rise of cannabis as a “legal” consumer product can be felt across the United States and Canada. From medical marijuana to recreational consumption, the taboo around cannabis is receding rapidly.

PSB joins youth-led non-profit to help register as many young voters as possible before the 2018 Midterm Elections. Ahead of 2020, we’re re-tooling and gearing up for a series of national town hall debates.

Leveraging qualitative best practices for a different purpose: to achieve more engaging, collaborative, impactful and, gasp! – FUN – meetings with colleagues and clients.

It’s free to download, social by design and the technology is novel and insanely cool. What’s surprising and far more interesting is that the app went nearly twice as viral this past week as it did two years ago.

PSB Research conducted an online survey of a representative sample of 1,000 adults nationwide from April 5-12, 2019. The survey tested the importance of a set of causes the United Nations has established as priorities for global development and the extent to which Americans believe it is the responsibility of corporations to address them.

PSB conducted an online survey of a representative sample of 200 Gen Z-age Americans (16-23 years of age) nationwide from March 19-20, 2019. The survey measured awareness of the college admissions bribery and cheating scandal, and reactions to it upon being presented with a basic primer of the story.

As the Senate readies its consideration of a new Supreme Court Justice, a new poll suggests high public interest in the Court and strong understanding of the Court’s influence on our society.

American Association of Political Consultants (AAPC) recognizes PSB with three “Gold” Pollies and more for exceptional work on behalf of NACS.

Our award-winning AdLab provides the data and predictive analysis to provide speed, deep insight and customization. Our research tools…