PSB’S AdLab: Six automakers pitch their electric vehicle to America
Battery-powered cars appear to be having a “breakthrough moment” in 2022 and may finally be moving into the mainstream. Six automakers – BMW, Kia, Hyundai, Polestar, GM, and Chevrolet – used the biggest advertising event of the year, the Super Bowl, to talk to America about electric vehicles. Using PSB’s AdLab copy testing system, we analyzed the six ads, exploring what they said and who did it best.