A Brief History of Women in Advertising

March 30, 2021

The portrayal of women in advertising has gone through a dramatic shift across the last 70 years. Join us for a review of how women’s roles have evolved, from being shown almost exclusively as homemakers, to more independent beings, to ‘gender defying’ and lead roles in campaigns. Using our AdLab copy testing system, we analyzed the impact of women and gender roles in several current ads – P&G, Nike, and Amazon.

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