Privacy Notice

  • For EU and UK residents, click here for GDPR privacy notice.
  • For California and Virginia residents, click here for CCPA/CPRA and VCDPA privacy notice.

PSB Insights Internet Privacy Notice

Welcome to our site (“Site”). PSB INSIGHTS LLC and WPP Brands U.K. Ltd., PSB UK (“PSB”, “we” or “us”).

PSB knows how our clients and visitors like you value your privacy, and we have created this privacy notice to ensure that you understand our policies and procedures, what personal information we process when you use the Site and, ultimately, how we use such personal information.

This privacy notice does not apply in cases where PSB is acting as a service provider on behalf of a business with whom we are contracted to perform services.

Personal Information Collected by PSB

PSB may collect and store personal information about you if you voluntarily submit such information to PSB. Personal information may include your:

  • Name,
  • Email address,
  • Physical address
  • IP address
  • Personal information that you disclose if you contact us via the “Contact” section of this website
  • Personal Information that you disclose if you contact us via the “Careers” section of this website. When submitting a job application to us you may submit your CV (and this will include your employment history, education history and may include interests, hobbies or sensitive personal information e.g. ethnic origin
  • We may also ask for consent for additional information to complete survey research processes

How We Use Your Personal Information

PSB will only use your personal information as described in this privacy notice.

PSB may use the personal information we process to:

  • To provide you with information that you have requested e.g. a newsletter, bulletins.
  • To update you on products and services or those of our clients or other third parties from time to time.
  • To respond to specific queries you may raise regarding WPP and its operating companies.
  • To provide you with better ways of accessing information from this website.
  • To provide services to a business who have contracted us to act as a service provider on their behalf.

We do not sell your personal information. We may disclose your personal information with our other group companies, companies that are affiliates of PSB, technical consultants and other third parties to help us process your personal information for the purposes set out in this notice.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.


We may use Cookies and similar technologies to collect information from you and to customize your use of the Site. A Cookie is a small data file that certain web sites write to your hard drive when you visit them. We may also use web bugs, clear gifs and similar technologies that collect data similar to that collected by a Cookie. A Cookie file can contain various types of information, including a user ID that the site uses to track the pages you have visited.

Most browsers are initially set up to accept Cookies; however, you can reset your browser to refuse all Cookies or indicate when a Cookie is being sent or you can flush your browser of Cookies from time to time. (Note: you may need to consult the help area of your browser application for instructions.) If you choose to disable Cookies or refuse to accept a Cookie, you may not be able to utilize all features of the Site.

For how we use your information that is collected using cookies and similar technologies please see the “Cookies” page here.


Our website links to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy notices. This privacy notice does not apply to third party websites and we are not responsible for third party websites.

Opt-Out Procedures

You may ask us to delete any personal information about you and cease further contact at any time by sending us a request marked “Privacy-Urgent”, by emailing [email protected]. We will use all reasonable efforts to delete such information from our database. While we are processing your request, you may continue to receive communications from us.


We are committed to taking reasonable steps to ensure the security of your information. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put into place physical, electronic, and managerial procedures to help safeguard and secure the information we collect online. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or information stored on the Site or our servers, will be completely free from unauthorized access by third parties such as hackers and your use of the Site demonstrates your assumption of this risk.

Protection for Children

This web site is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.

Changes to this Privacy Notice

We review this privacy notice on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this Privacy Notice at any time. The updated Privacy Notice will be posted on our website. You are encouraged to review this Privacy Notice from time to time.

Contacting Us

If you have any questions about this privacy notice, the practices of this Site, or your dealings with this Site, you can contact us by emailing contact us or call us at +1-888-230-6709 or +44-800-208-8190. Our mailing address is: Privacy Officer, PSB Insights, 1801 K Street, 9th Floor, NW Washington, DC 20006

Responsible Disclosures

PSB appreciates and values the identification and reporting of security vulnerabilities carried out by well-intentioned, ethical security researchers. Please read our Responsible Disclosures Policy in full.

Effective Date

This privacy notice was last updated to V1.6 May 2023.