PSB Labs

Methodology mixology

Creating an unfair advantage for brands by extracting surprises from unfiltered stories and messy consumer choices.

Narrative Intelligence

Extract metrics from conversational surveys you can analyze from any angle        




Sort it
Unstructured Analytics

Uncover insights your competitors miss from unprompted, publicly available data




Solve it
Choice Modeling

Better predict in-market success by revealing how your audience chooses                    




Own it

Numbers that do the talking

Key Stats

choice models

120

choice models built in the past two years

purpose-built models

7

unique models, purpose-built to solve real client problems

social impressions

933m+

social media impressions analyzed

unstructured data

85%

of world's data is unstructured (on average)

Make the impossible probable

Let's talk