Advertising in a New Reality

March 15, 2021

PSB Insights conducted research to explore how brands address these challenging topics, what’s working, not working and why. Leveraging PSB’s AdLab system, we:

  • Identified 30 ads that dealt with racial justice, the pandemic, and/or other social issues that aired in late 2020/early 2021
  • The ads covered a broad range of brands and industries
  • All ads were tested among the general population, n=150/ad

To download this report, please click here.

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