WASHINGTON, DC, February 15, 2023 – PSB Insights, a global research and analytics consultancy, announced today that its long-time partner, Stratesci, Inc., will join PSB to form the company’s dedicated Advanced Analytics team. Rob Kaiser, PhD, Stratesci’s Founder, will take on the role of Executive Vice President, Advanced Analytics, and report directly to Dave Gordon, PSB’s Chief Executive Officer.
“This is a welcome and much anticipated next step in the long-standing relationship between Stratesci and PSB,” said Gordon. “By fully integrating the Stratesci team with our business, we are advancing our ability to help clients draw even more precise conclusions from both interrogative and observational research datasets. Rob and his team have demonstrated time and again their ability to unlock next-level insights through their analytical prowess, and I’m thrilled that even more of our clients will now have this team’s inventiveness at their disposal.”
Kaiser, who is based in Southern California, will be responsible for leading PSB’s Advanced Analytics team, and working with PSB’s clients to deliver decision-driving insights from complex datasets. Rob has honed and applied his experience over the course of more than 25 years in both the commercial and academic realms. He has designed and executed studies for many well-known organizations in support of their brand and reputational strategies, product development, pricing, and customer loyalty. He has also taught graduate level Marketing Research at UCLA Anderson School of Management, as well as Statistics for the UCLA Psychology department. Prior to founding StrateSci in 2005, Rob served as the VP of Marketing and Direct Marketing at EarthLink. While Rob himself holds a PhD in Psychology, his team members’ academic backgrounds additionally span the realms of Psychometrics, Physics, Mathematics, Statistics and Astrophysics.
“After years of partnering with PSB, we know that there is a great synergy across our teams,” said Kaiser. “With our now full-time focus on PSB’s business, I am excited about the proprietary innovations, such as our Choice-Based Kano and Integrated Conjoints and MaxDiffs. I’m eager to explore where we can deliver extraordinary insights to our clients.”
About PSB Insights
PSB Insights partners with commercial and public sector decision makers around the world to deliver insights that are vital to their success. Our highly skilled team members embrace their clients’ challenges, and bring a wealth of methodological expertise, category knowledge, and innovative spirit to every engagement. Over the course of more than four decades, PSB has meaningfully informed decisions in the realms of communications, brand, policy, product, and customers. PSB is part of WPP (NYSE:WPP), a creative transformation company.