PSB Appoints Colleen McCauley as Senior VP of Marketing

April 8, 2024

WASHINGTON, DC, April 8, 2024 – Global market research consultancy PSB Insights has appointed Colleen McCauley as Senior Vice President of Marketing. She will serve on PSB’s Executive Team, working directly with Dave Gordon, PSB’s Chief Executive Officer. With over a decade at PSB, McCauley brings a deep understanding of the company’s capabilities and first-hand experience with their client base.  

“We are thrilled to add such extraordinary talent to our executive team,” said Gordon. “Colleen has been a huge contributor to PSB during her many years with our company, and we are excited to have her lead our Marketing efforts. Her appointment underscores PSB’s commitment to further solidifying our position in the insights industry. Her knowledge of our category’s evolution and her passion for communication will be a major asset to PSB.”  

McCauley’s extensive background includes Kelton (now Material+) and a significant role in spearheading a customer satisfaction program within the Office of Information at the Department of Veterans Affairs. McCauley cut her teeth in the industry with deep qualitative experience, learning the nuances of storytelling from former journalists, anthropologists, and presidential advisors. In guiding her team and advising her high-level clients at PSB, McCauley is focused on taking insights to strategy to tactical action. She guides high visibility clients on communication and customer strategies, so the transition to a marketing role at PSB is a natural fit.  

“I’m so passionate about the work we do at PSB,” said McCauley, “and excited by our strength in using advanced analytics and immersive qualitative approaches to solve our clients’ problems. I look forward to being able to share my passion with a broader audience in the new marketing role.”  

Her transition to leading marketing signifies a natural progression, driven by a desire to amplify PSB’s impact and reach a broader audience. McCauley is transitioning into her new role as of April 1st 

Colleen McCauley


About PSB Insights 

PSB Insights is a global insights consultancy, where we take the challenge of solving real-world problems through the integration of art and science seriously. We are passionate about partnering with high-growth companies seeking to make smarter decisions backed by data. With a team of over 100 experienced researchers, analysts, and data scientists, PSB has a four-decade track record of translating sharp insights into strategies, innovative ideas, and practical solutions to drive customer acquisition and growth. As part of WPP (NYSE: WPP), a leading creative transformation company, PSB benefits from a rich network of resources and synergies that further enhance our capabilities and global reach. Learn more about PSB. 


For more information, please contact:
Colleen McCauley, SVP of Marketing


[email protected]

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