PSB Welcomes Dr. Qi Jiang as New Vice President of Advanced Analytics

January 12, 2024

Washington, DC, January 11, 2024. PSB Insights, a global research-based consultancy, is thrilled to announce the appointment of Dr. Qi Jiang as its new Vice President of Advanced Analytics.

Dr. Jiang is an accomplished market research leader with a unique set of skills deeply rooted in advanced analytics, research, and client relationship management. She brings to PSB a wealth of experience in providing advanced statistical solutions for business intelligence across a spectrum of industries including telecommunications, automotive, pharma and healthcare, travel and hospitality, media and entertainment, and financial services.

“Qi’s extensive expertise in SEM, segmentation, predictive models, and other analytical methods make her an invaluable addition to our team,” said Rob Kaiser, Executive Vice President of Advanced Analytics for PSB. “Her passion for delivering insights that help clients achieve their business goals aligns perfectly with our mission to provide industry-leading solutions.”

Dr. Jiang has made significant contributions to the field of market research, building proprietary models and algorithms for companies to productize their portfolio of solutions. Her work has been instrumental in measuring brand equity, advertisement effectiveness, and customer experience optimization.

“We are delighted to welcome Qi to our team,” added Dr. Kaiser. “Her innovative approach to analytics and commitment to helping clients grow their brands will undoubtedly drive PSB’s continued success in the market research industry.”

About PSB
PSB Insights partners with commercial and public sector decision makers around the world to deliver insights that are vital to their success. Our highly skilled team members embrace their clients’ challenges, and bring a wealth of methodological expertise, category knowledge, and innovative spirit to every engagement. Over the course of more than four decades, PSB has meaningfully informed decisions in the realms of communications, brand, policy, product, and customers. PSB is part of WPP (NYSE:WPP), a creative transformation company.

For more information, please contact:
Rob Kaiser, Ph.D.
Executive Vice President, Advanced Analytics
(714) 745-8152
[email protected]

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