Understanding and Researching Hispanic Communities

December 7, 2021

There was a lot of talk about the Hispanic vote in the 2020 Presidential election. PSB, as the lead research firm for the 2020 Census Communications Campaign, spent several years researching an array of audiences in the United States. Coming from this experience, members of PSB’s Census team developed a presentation highlighting the history of and distinctions between Latino, Hispanic, Lantinx, etc., the diversity among these groups, and some best practices for conducting research with Hispanic communities.

To download this presentation, click here.

A recorded version of the presentation is here. Their presentation, “Understanding & Researching Hispanic Communities” includes:

  • An introduction about PSB’s work for the 2020 US Census (~3 min) by Shawnna Mullenax from PSB’s Census Team
  • What we learned about the Latino/Hispanic vote in 2020 (hint: there is no ‘Latino/Hispanic’ vote)
  • The history of and distinctions between Latino, Hispanic, Lantinx, etc. and the importance of these identity categories
  • Demographic trends in the Hispanic/Latino populations
  • Suggested best practices for doing research within Hispanic communities

Total time ~30 minutes

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