PSB Taps Christopher Frank as new Chief Client Officer

April 22, 2024

WASHINGTON, DC, April 22, 2024 –

Global market research consultancy PSB Insights has made a strategic move by appointing Christopher Frank as its new Chief Client Officer, signaling a bold step towards continued innovation and growth. In joining PSB’s Executive Team, Frank brings an unparalleled depth of experience and a track record of success with iconic brands to further elevate PSB’s clients experience and partnerships.

Frank’s impressive background includes notable features in prestigious publications such as Harvard Business Review, Fast Company, Forbes, Inc., TEDx, and Fortune, reflecting his thought leadership. As a two-time author of acclaimed books, including ‘Drinking from the Fire Hose’ and ‘Decisions over Decimals,’ his latest publication has earned recognition from influential figures like Malcolm Gladwell and Dan Pink through the Next Big Idea Club.

He is also actively shaping the next generation of leaders as the Co-Director of Columbia Business School’s Leading in a Data-Driven World: Developing Quantitative Intuition™ program and serves as an Adjunct Professor at Columbia University.

With over two decades of experience at American Express and Microsoft, Frank has honed his skills in growing and building teams, fueling growth, and problem-solving, using insights and advanced analytics to navigate complex challenges successfully. His appointment signals PSB’s commitment to delivering exceptional value to its clients by bringing on board a seasoned leader who knows how to translate data into actionable strategies that drive business success and commercial outcomes.

“We are delighted to have Chris leading our research and growth teams here at PSB.” said Dave Gordon, PSB’s Chief Executive Officer. “In his career Chris has designed, executed and led over $200 million in research projects. This depth of experience with informing business decisions within some of the world’s most recognized brands will undoubtedly drive innovation within our current and future client partnerships.”

Frank, who started his career at Accenture, brings a practical perspective that seamlessly marries the science of data with the art of storytelling to enable smarter decisions. He excels in fostering a culture of excellence for stakeholder deliverables and has spearheaded initiatives leading to pioneering advancements in data analysis, marketing optimization, and strategic innovation.

“I am excited about transforming insights from a function to a capability for our clients” said Frank, “With PSB’s remarkable 40-year track record, supported by a team of 100 researchers and data scientists, and bolstered by an impressive portfolio of leading brands, it was clear PSB has unparalleled expertise in addressing complex, global challenges. Joining PSB is an incredible opportunity to leverage my experience as a corporate researcher and, in close collaboration with the talented PSB team, I aim to drive innovation, expand service offerings, and enhance the overall client experience.”

About PSB Insights

PSB Insights is a global insights consultancy, where we take the challenge of solving real-world problems through the integration of art and science seriously. We are passionate about partnering with high-growth companies seeking to make smarter decisions backed by data. With a team of over 100 experienced researchers, analysts, and data scientists, PSB has a four-decade track record of translating sharp insights into strategies, innovative ideas, and practical solutions to drive customer acquisition and growth.

For over 40 years PSB has been at the forefront of providing expertise to the C-Suite through a distinct integration of innovative research methodologies and strategic counsel helping clients navigate complex situations. Our work spans diverse sectors, enabling us to effectively address the most challenging questions in communications, brand strategy, crisis management, policy development, product innovation, and customer engagement.

PSB is committed to delivering actionable insights and empowering our clients to win in today’s rapidly evolving competitive landscape. As part of WPP (NYSE: WPP), a leading creative transformation company, PSB benefits from a rich network of resources and synergies that further enhance our capabilities and global reach. Learn more about PSB.

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