If you are interested in quickly answering basic questions, saving time and resources while reducing risk, read on. This post is for you. In my last post, I wrote about how people often prefer to be precisely wrong than vaguely right. All too often, clean-looking datasets are prized over messy information that may actually speak … The Art of Being Approximately Right
With data collection now available at the press of a button, it can feel like we’re drowning in information but starving for insights. That meticulously crafted dashboard on your screen? It represents 20% of your data story. The other 80%— hidden in customer conversations, social media comments, and support tickets—contains the ‘ah-ha’ moments that could … Exploring the Insights Frontier with Unstructured Data
Data doesn’t drive anything. You drive. It’s not about data-driven decision making, it’s about decision-driven data analysis. Yes, data matters. Full stop. But it is the supporting character not the main character in your decision process. How can you tell if the data you collect is good enough to inform a decision? You wouldn’t build a plane with faulty … Making Your Data Decision-Grade
Wandering down the road, Alice asks the Cheshire Cat, “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” it responds. “I don’t much care where—” she says. “Then it doesn’t matter which way you go,” the cat interjects. “—so long … Don’t fall down the rabbit hole. Work backwards instead.
Introducing a new product or extending an existing one can feel like being at a crossroads. The opportunity might seem like it’s right in front of you, with transformative rewards on the horizon. But getting there requires significant time and investment that you can’t afford to waste. How can you bring the future into focus … Tough questions save time—and money
In my last article, I explored the power of Powerful Questioning, an approach to asking questions that drives clarity and uncovers deeper truths. But what happens before you even start asking those questions? How do you ensure you’re focused on solving the right problem in the first place? Enter IWIK™: “I wish I knew.” It’s … Framing the problem to make better decisions
In my last article, I unpacked Quantitative Intuition™ (QI): the ability to make sound decisions with incomplete information. This isn’t guesswork. It’s a proficiency you can build using context, synthesis, and one overlooked skill: asking questions. Yes, something we learn around 36 months of age but somehow forget when we are 36 years old. We … Better decisions: asking powerful questions
In a world where dashboards refresh by the second and KPIs cover every surface, something surprising has happened: We’ve made data easier, yet decisions harder. This isn’t an information failure. It’s a misplacement of attention. We’ve been conditioned to believe that more data equals better decisions. It does not. The truth is, data doesn’t make … Better decisions: the certainty myth
In brand reputation management, strength isn’t just about visibility – it’s about resilience. When a single tweet can spark a reputational wildfire, proactive brand management has never been more critical. And while reputation building and risk management are two sides of the same coin, many focus solely on the former. But true brand resilience lies … Building a resilient brand
Customer segmentations are underutilized. They typically inform marketing and product decisions, and only marketing and product decisions. This approach can be very successful, but it only touches the surface of what a segmentation is able to do. We recently worked with a B2B telecommunications client eager to leverage segmentation to not only inform marketing and … Successful B2B segmentation