Team

Ruth Walker-Grice

Vice President, PSB EMEA rwalkergrice@psbinsights.com

Ruth Walker-Grice is Vice President, PSB EMEA. She has over a decade of experience advising clients on corporate reputation, brand, and strategic communications, particularly in the technology sector.

She specialises in B2B research and designing innovative and bespoke research programmes to solve complex business challenges. Experienced in quantitative and qualitative methodologies, Ruth is an expert moderator and has conducted hundreds of focus groups, in-depth interviews, and ethnographies, both in-person globally, and online. She has interviewed C-Suites on how they are tackling gender inequality; explored opinions on Brexit with voters; and spoken to pre-teens about STEM learning.

Beyond client work, Ruth is a global leader on diversity and inclusion efforts within PSB, where she is co-chair of the DEIJ committee.

Ruth has a BA from the University of Reading and an MSc from the University of Leeds. These days she is based in the Derbyshire Dales, with her cats and chickens.

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