Team

Amy Crosby

Vice President acrosby@psbinsights.com

Amy is a Vice President at PSB. Since joining PSB, Amy has developed and executed a wide range of international and domestic research for Fortune 500 clients including Dell, Wells Fargo, Microsoft, and Ford Motor Company. Her expertise includes corporate reputation management, message testing, flash polling, brand positioning and ad testing. Amy also led the PSB SWAT team, a rapid response research team that specializes in executing quick-turn research for Microsoft’s strategic research group.

In the political arena, Amy assisted on polling and strategy for the 2008 Hillary Clinton Presidential campaign. During the campaign, she coordinated a series of in-depth focus groups with female voters across the state of Ohio and assisted in creating a tailored strategy to win over women in this swing state.

Prior to PSB, Amy served in Account Management roles at Washington, DC-based consultancy The Advisory Board Company and in Media Planning at Mediacom. Amy graduated cum laude from the University of Michigan with a BA in Political Science and Communications Studies.

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