Scales and surveys put people in boxes. Truly understanding their perceptions, emotions, and drivers comes from conversation without limits.
Narrative Intelligence prompts consumers with completely open-ended questions and engages them with AI-based follow-ups. Then, it pulls organic themes, complex emotions, and consumer journeys from their stories and turns them into metrics and models you can use to make sharper brand decisions.
Narrative Intelligence:
- Uncovers the subconscious beliefs that actually drive consumer preferences. Not just what they say, but how they think, feel, and act.
- Identifies associations and emotions you can tug on to deliver powerful results.
- Reveals surprises–the unexpected insights that aren’t even on your radar.
- Provides retroactive flexibility in your research, allowing you to look back and see performance on metrics that weren’t previously a priority.
- Improves survey experiences, yielding better data, more differentiation, and better predictions.
