Find the triggers that launch a customer journey, connect them to desired customer outcomes, and build a strategy for success.
Understanding what drives your audience to act is critical—but their journey isn’t always straightforward. There are countless triggers influencing how consumers make decisions.
Journey MaxDiff uncovers the pain points that trigger a customer journey. By mapping these triggers to desired outcomes, you’ll know exactly where to focus to guide your audience from consideration to action.
A prioritized list of key motivators that drive your audience to act.
The outcomes your audience values most when making decisions.
How triggers and outcomes connect to reveal pathways in the decision-making process.
Journey mapping combined with layered data creates rich customer profiles that inform effective marketing and sales strategies.
