Competitive intelligence by PSB pops the brand bubble to turn competitive blind spots into strategic advantage.
Our approach triangulates consumer perceptions, brand owned and earned messages, and competitor owned and earned messages for a holistic view of unstructured, publicly available data “in the wild.” You get emotional and rational drivers of choice, as well as situational contexts from all three perspectives (brand, consumer, media) in order to build a holistic view of the competitive space.
