Recently, I had the honor of presenting at Greenbook’s 2024 IIEX North America conference as a Future List Honoree. My talk focused on a critical aspect of marketing that is often overlooked: the difference between translation and transcreation, and how leveraging the latter can help avoid bias – and missteps – in your marketing. I … Beyond translation: inclusive marketing through transcreation
Online focus groups have been a cornerstone of PSB Insights’ research toolkit for more than a decade but have risen to prominence across the research industry in recent years as an essential approach to uncovering valuable insights into consumer behavior and preferences. At PSB Insights, we skillfully harness the power of online focus groups, capitalizing … Fostering inclusivity in market research
The Federal National Mortgage Association, more commonly known as Fannie Mae, facilitates equitable and sustainable access to homeownership and rental housing across America. For the past 13 years, Fannie Mae has partnered with PSB Insights to poll a representative sample of 1,000 U.S. consumers every month to ascertain their views about the housing landscape. The … Transition from phone to web