Rob Kaiser, PhD

Chief Methodologist

Better decisions by design

A major fast-food chain faced a critical decision about changing their beverage supplier. A challenger supplier was offering them a deal to switch. Their traditional research showed customers cared about drink choice – but by how much? Using choice modeling, we uncovered that changing suppliers would cost them $0.25 per meal in value – significantly … Better decisions by design

Managing cultural response tendencies

For anyone who’s done international research, you’ve likely observed the differences in response styles across countries—standout examples are respondents in China tending to say yes to more things, Germans are generally less ‘exuberant’ in their responses than markets such as India or Brazil, Japanese more often selecting ‘middle box’ responses while Americans are often a … Managing cultural response tendencies