André Sanabia Johnston

In the world of market research, we often talk about connecting with “hard-to-reach” audiences. Instead of simple outreach, what if we shifted our perspective and focused on inviting these communities in, creating genuine partnerships that benefit both the research and the community itself? At PSB Insights, we believe that collaborating with community partners is essential … Partnering with communities in research

PSB experience with hard-to-reach audiences Researchers are being asked, and are asking themselves, to provide representation across race, ethnicity, gender, and sexual identity in our studies. PSB started exploring this issue in 2017 with our work on the US Census Campaign. More recently, PSB Insights partnered with the Pew Research Center to conduct a large-scale … Researching hard-to-reach audiences