Team

Shellie Yule

Senior Vice President syule@psbinsights.com

Shellie Yule is an SVP at PSB. She is focused on new and existing client relationship building, primarily on the West Coast.

Shellie was most recently with GfK where she was a Vice President and focused on financial services and technology sectors, and has almost 20 years’ experience in the research industry. Shellie has deep experience in executing research engagements as well as business development and account management. She will be identifying, cultivating, and converting important new client opportunities as well as helping us improve how we manage and develop existing clients.

She is an avid traveler and has a particular fondness for trips that require a passport; her most recent trip was exploring Cambodia with her husband and was her 30th country. She has three daughters, with the oldest recently starting her freshman year at college. She earned a BA in Political Science and History from Purdue University and a graduate degree in Economics from Clemson University.

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