Team

Scott Elder

Senior Vice President selder@psbinsights.com

Scott is a Senior Vice President at PSB. He provides guidance to corporations facing challenges of growing or maintaining their business in rapidly changing competitive environments, carving out new markets and communicating in a fragmented media world. Clients include Nestlé Waters North America, the NBA, MassMutual, AT&T, PepsiCo and Centene.

Scott has provided research-based guidance to clients for over 20 years. Having gotten his start in politics, he incorporates into corporate assignments the political campaign imperatives of incisive and useful strategic direction in the middle of extremely dynamic environments. Prior to PSB, Scott was a Principal at Global Strategy Group.

Scott earned a BA in Business Administration and Management from the University of Washington.

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