Team

Peter Horst

Chief Executive Officer phorst@psbinsights.com

Peter Horst is CEO of PSB and oversees all aspects of PSB’s business.

Prior to PSB, Peter spent decades building brands for leading companies in consumer products, financial services and technology. Named by Forbes as a Top 50 Most Influential Global CMO, Peter has led marketing teams at Capital One, TD Ameritrade, Hershey, General Mills and others, responsible for integrated marketing, market research, innovation, PR and brand. He was behind the development and launch of numerous iconic and award-winning products and marketing campaigns.

Peter holds an MBA from the Tuck School of Business at Dartmouth and a BA in History and Literature from Harvard University. He is the author of the book Marketing in the #FakeNews Era.

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