Morgan James

Vice President [email protected]

Morgan is Vice President and lead of PSB’s Social Intelligence Research discipline. Morgan has established PSB Social as a valued strategic partner to their clients by staying at the helm of innovative behavioral insights.

Morgan has managed the analytics arms of high-tech SaaS firms that specialize in building AI to better contextualize perceptions, attitudes, and behaviors predicated on text derived from myriad input. She is a graduate of Cornell University with 10+ years experience in social research, particularly related to societal insights, behavioral economics, consumer experience, emotional connection, satisfaction, and motivation. ​

During her tenure at PSB, she has augmented social intelligence research methodologies for renowned global brands. Morgan is a respected expert in the MRx community, notably presenting at Quirks NYC 2022 with longstanding partner Microsoft. The Social Intelligence Lab recognized her as a Pioneer for their 2023 Social Insider 50 alongside accomplished industry peers.

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