Kim Schaefer is a Vice President at PSB. She is an experienced researcher with extensive global, multi-disciplined, senior-level experience in International Marketing, Product Management, Product Marketing and Business Management, spanning high-tech businesses, products and audiences. She has proven success in using data-driven insights to bring new solutions to market including product launches and global campaigns. Research topics include cloud and enterprise research with focus on IT and Developer audiences.
She managed numerous research projects for various consumer marketing teams at Microsoft and brings over eight years of experience in Microsoft Office market research, including customer segmentation, naming and SKU development, campaign positioning and message ideation and development. Kim earned a Bachelor of Arts degree and certificates in Political Economics and International Marketing from the University of Washington.