Team

Judd Serlen

Senior Vice President & Managing Director jserlen@psbinsights.com

Judd is a Senior Vice President and Managing Director at PSB. Judd is also President of PSA Interviewing. With almost two decades of experience in the field of market research, Judd has developed an expertise in nearly all aspects of survey design, fieldwork and study implementation, data collection and analysis, as well as statistical analysis. He has pioneered new standards and practices in the firm’s Research Operations to increase efficiency and expand PSB’s ability to offer a wide range of state of the art analysis and research products in uniquely short time frames.

During his tenure, Judd has overseen every aspect of operations in the company and has worked on many of the corporate and political studies conducted by the firm, including projects for former President William Clinton (D), Hillary Rodham Clinton (D), Jon Corzine (D), Mayor Michael Bloomberg (NY), Microsoft, KPMG, Ernst and Young, Arthur Andersen, Coca-Cola, Applica, Merck, Pfizer, Ford, Texaco, Caltex, BP-Amoco, RIM Blackberry, AT&T, Verizon, Qwest, America Online, Las Vegas Tourism Board, the Democratic Leadership Committee, and specialized segmentation for the Democratic National Committee.

Judd is a graduate of the University of Pennsylvania where he received a Bachelor of Arts degree in the Biological Basis of Behavior. He also earned a Master’s Degree in Psychology from The Graduate Faculty of the New School for Social Research in New York City.

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