Team

Erin Henry Balbier

Senior Vice President ehbalbier@psbinsights.com

Erin—Senior Vice President, Technology Practice Lead at PSB—is a research and insights professional focused on solving business problems through creative research approaches. Across two decades and counting, she’s developed expertise and a passion for research that informs new product development and greater understanding of brands in the technology space. She’s adept at qualitative and quantitative techniques (often in concert), employing diverse analytical approaches and effective storytelling.

She is knowledgeable across a broad spectrum of technology topics: Consumer technologies including PCs, mobile devices and apps, IoT and smart home devices, printing and imaging, health and med tech; cloud and web services including social media, collaboration and communications, payments and FinTech offerings. She has directed research on 6 continents—only Antarctica remains unexplored—focusing on consumer and business audiences. Prior to her position at PSB, Erin led technology research teams at several custom research firms.

Erin earned a Bachelor of Science in Industrial Design from The Ohio State University.

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