Dave Gordon is EVP and Market Lead at PSB, leading the company’s client-facing teams that are based in the Eastern US. He brings nearly 25 years of market research industry experience to the firm, as well as a passion for delivering creative, solution-oriented insights that tangibly inform clients’ business decisions.
Dave spent his first decade in the market research industry with Forrester Research, working with C-level clients across the financial services, insurance, media, technology, and government sectors. He went on to hold senior positions at Lightspeed Research, Ace Metrix, and Phoenix Marketing where he has led client relationships with Fortune-class brands, managed account teams, and has driven the development and evolution of multiple products. Dave’s most notable insights experience is in the realms of advertising, brand, customer experience and emerging technologies.
Dave attributes his penchant for creative problem solving to his academic training and early career in architecture. He graduated cum laude with an AB in Architecture from Lafayette College, and additionally completed the NY/Paris Program at Columbia University’s Graduate School of Architecture, Planning & Preservation.