Allison is a Vice President at PSB, bringing to the role 17 years of market research expertise in healthcare, tech, CPG, government, and utilities sectors, and a passion for developing engaging, strategic data narratives. She thrives on finding the story within the data, bringing to life actionable insights that enable clients to make a meaningful impact on their business.
Prior to joining PSB, Allison spent 12 years as a quantitative and qualitative researcher for YouGov, designing and managing research initiatives for clients such as Coca-Cola, Serta Simmons, Samsung, Microsoft, Roche, the IRS, and Cardinal Health. Her experience spans a multitude of approaches and methodologies including brand health tracking, campaign evaluations, consumer segmentations, persona building, strategy workshops, conjoint analysis, and customer satisfaction programs among B2C, B2B, and G2C audiences in the US and globally.
Allison graduated cum laude from Michigan State University with a BA in Communication Arts & Sciences.