The AI equation: 2024 AI business impact research

PSB Insights is proud to have partnered with Unisys on groundbreaking research exploring the impact of AI on businesses. The findings reveal a critical truth: artificial intelligence is rapidly reshaping the business landscape, and organizations must adapt strategically to thrive in this new era. In fact, a significant majority of executives (62%) believe AI will be even more impactful than the internet, underscoring its transformative potential.

This research identifies key opportunities and challenges for organizations navigating the AI revolution.

Key insights

  • Competitive advantage: Strategic AI adoption is a key differentiator, with early adopters gaining a significant competitive edge.
  • Employee empowerment: AI enhances job satisfaction by streamlining routine tasks and freeing up time for more strategic work.
  • Productivity & efficiency: AI drives significant improvements in operational efficiency and employee productivity, leading to cost savings.
  • Bridging the skills gap: A significant skills gap exists, making comprehensive employee training programs crucial for successful AI integration and maximizing its potential.
  • Risk mitigation: Concerns around inaccurate output, security vulnerabilities, and bias require careful consideration and proactive mitigation strategies.
  • Leadership is key: Dedicated AI leadership and a comprehensive AI strategy are essential for maximizing AI’s impact. Companies with a Chief AI Officer report significantly greater time savings.
  • Evolving investment strategies: While current AI investments may be concentrated in a few key areas, future investments are expected to be spread across a wider variety of initiatives, indicating a broadening understanding of AI’s potential applications.
  • The importance of partners: Choosing the right AI partner is crucial, with organizations prioritizing measurable benefits and a proven track record.

 

Strategic AI adoption is no longer a futuristic concept; it’s a present-day imperative for organizations seeking a competitive edge. To delve deeper into these findings and unlock the full potential of AI for your business, access the complete report.

Questions about this research? Contact Cindy Malone cmalone@psbinsights.com

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