Capabilities

Bold moves require conviction.

We provide the meaningful insights needed to inform decisions with confidence. With our customized approach, we go deeper to answer the most difficult challenges. Leaders need meaningful insights to make informed decisions with confidence. We create Insights That Count.

Communications
Strategy

• Create and refine messaging
• Build a compelling and enduring narrative
• Adapt your dialogue for new audiences or markets
• Understand campaign impact

Thought
Leadership

• Determine how to establish yourself as a thought leader
• Identify most relevant topics to research
• Differentiate from competitors

Public Policy
& Causes

• Identify causes that boost your reputation
• Shape and refine CSR communications
• Help influence public discourse and policy

Brand Strategy
& Tracking

• Build a winning brand strategy
• Find optimal brand architecture
• Identify white space to differentiate your brand

Reputation
& Tracking

• Understand and improve your reputation
• Measure the impact of key issues
• Define and track metrics on which you are judged

Understanding
Customers

• Segment to understand and target more effectively
• Understand users and prospect
• Uncover their drivers

Product Innovation
& Positioning

• Launch a new product or service
• Identify key consumer demands
• Optimize product options

Crisis
Management

• Overcome a crisis or competitive attack
• Assess underlying concerns
• Prioritize actions and support fast decision-making